Making healthy choices in today's all-things-synthetic world can be a confusing and frustrating endeavor. Lafe Larson, founder of Lafe's Natural Bodycare, understands that people want products they can trust to be truly natural and genuinely healthy.
We invited hundreds of natural and organic companies to subject their best beauty offerings to our scrutiny for the 2009 Beauty With A Conscience Award.
Lipsticks, lotions, scrubs, and shave creams poured in immediately, transforming our office into a full-blown beauty emporium. Tempted as we were to dig in and sample, we first had to break out magnifying glasses to read thorough every ingredient list, no matter how small the font. We were determined to make sure any product we'd even consider for contention first passed our rigorous definition of clean.
By now we've all learned to steer clear of products made with parabens, phthaletes, and synthetic scents and colors. But there are hundreds of lesser-known ingredients hidden in many favorite products -- some with the potential to wreak havoc on our bodies and the environment.
Without a universal -- and enforceable -- natural or organic standard to regulate what goes into personal care, even companies claiming to be often natural produce products laced with not-so-clean stuff.
But our purpose here isn't to discredit the non-natural or call out green wannabes. With our second annual Beauty With A Conscience Awards, we want to honor true beauty, to applaud companies that have created pure, natural and nontoxic products that really work.
-Natural Solutions
What goes on your body is as important as what goes into your body.
