About Us - Lafe's Natural BodyCare

I grew up in the rural Midwest, in a culture where you are expected to do what’s right and where being genuine and authentic is a way of life.

My family’s diet reflected that cultural outlook. When I was a boy, my mother was stricken with rheumatic fever; with her health at stake, she adapted our family’s lifestyle to emphasize natural and organic foods from the land. I’ve never forgotten her advice: “Read the label and if you can’t pronounce it, avoid it.

This ethical, natural, holistic approach to life has had a profound and lasting influence on everything that I do. I’ve been an advocate for social change, from equal housing to voting rights, and am committed to giving back to the world community. (We donate one percent of our company’s profits to breast cancer prevention).

People want products that they can trust to be truly natural and genuinely healthy. That’s why I started Lafe’s..I have a deep-seated belief that people should not have to settle for artificial when it comes to personal care products whereas supermarket and drugstore items are full of chemicals and preservatives that harm our bodies. With Lafe's line of products deodorants, shampoos, conditioners, baby products and more we’ve been able to provide natural, healthy, safe alternatives made from the purest ingredients and of the highest standards. Our products are natural and organic and free of toxic preservatives, fake fragrances, and anything petroleum.

But making natural skincare products that are safe and healthy is only part of our solution. We want people to know that they can trust Lafe's to be clean, natural, and organic. We also want them to know that they will be able to afford to buy them, and that’s where so many natural brands fall short today. This is why we work hard to keep Lafe's products at a price that allows your entire family to use them, day in and day out. We are the natural and affordable solution to body care.

Authentic, genuine, trustworthy…these are words I want people to think of when they purchase Lafe's personal care products!

I hope that you’ll enjoy using Lafe's products—and benefiting from them—as much as we enjoy creating them for you. From babies to boomers, from head to toe, Lafe's has you covered for all of your personal care needs.

The Story of Lafe's Personal Care Products