Reviews
Nicole
I love Lafe’s.
I love Lafe’s deodorant! They honestly have a large variety of good scents for their deodorant.
KIOMH
No rash, no stain.
I can’t believe how great this works and I have had no rashes, like other deodorants I have used. Of course I will continue using this from now on, plus this does not stain my clothes!
Mini
A must.
As I’ve gotten older I realized that I need a stronger deodorant. This brand was recommended to me and I just felt much better after using it. I don’t worry about smelling bad from my under arms or questioning to reapply.
Whelmz
A miracle deodorant! The best ever.
I have a sweaty under arms, and of course if it sweats it smells. I’ve tried everything, buying different deodorant or antiperspirant mostly every month, but nothing works! Until I found Lafe’s, never heard of it! It was just a random pick for my quest! And voila, it’s a miracle! Now, I feel fresh and dry everyday. The best ever. Thank you so much.
BK
Wonderful, works great and no stains!
Works great and no rash like most deodorants I have tried. Will continue using this from now on. Does not stain my clothes either!
Barbara Selgestad
Loved it!
Very nice smell, goes on very smooth and my underarms feel fresh all day.
D.K.
Nice quality!
Have bought before tried another brand, big mistake. Lafe’s is the one I like.
Diya Heal
I love this deodorant.
I love this deodorant. No artificial fragrance. It still allows the body to sweat (which is healthy and natural), but without the odor. Great product!
Amy Poole
Long lasting deodorant – great product.
I've tried other deodorants and was unimpressed... until now. Lafe’s has produced a smooth and silky deodorant that goes on easily. The floral smell stays with me all day. I'm amazed at how long it lasts. I'll be a Lafe’s deodorant user from now on.
Patty Rieckenberg
Highly recommend! Effective!
This is my favorite deodorant. I've tried so many kinds, it's great to finally find the right one for me. Very safe quality ingredients. I react to any deodorant that has baking soda, but this does not…unlike many of the other natural deodorant brands.
Jessica
So happy.
This actually works for me! If I smell my armpits at the end of the day, they do not stink! I used Dove for years and it never worked as well as Lafe’s.
Karen R.
This stuff works!
I didn't know a whole lot about CBD until I tried this product. I was looking for a product that was completely natural and actually worked. I liked how it worked so well as a deodorant that I decided to look up what the hype is about CBD. Was it worth the much higher cost. Not only does it help with lots of other things, I was shocked to learn that it helps specifically with skin irritation. I have very sensitive skin and even with natural deodorants I usually break out. I had NONE with this CBD deodorant. Love it!!
Trvlsuz
CBD Deo???
Who would have thought! Here's what I love about this deodorant...the scent of the deodorant, the fact that I don't smell after a long work shift, and it actually keeps me dry. I like that it has the CBD because CBD is really good for helping with inflammation! Totally recommend!
Gina
Natural all the way.
Everyone should know how important it is to go natural! You don’t want all those disgusting chemicals soaking up in your skin. Lafe’s is the best when it comes to being better for your skin.
Ginger
Good deodorant.
I have used all of Lafe’s deodorant even before they came out with the CBD roll one’s, I think the CBD is by far my favorite. It’s not too strong, and it does it’s job of preventing odor. I apply it once a day and it last me forever. I do reapply before I go to the gym just in case. It dries quick and it applies clear, which I love the most.
Barbara
Love this stuff!
I really didn't know what to expect with a deodorant with CBD in it. I was looking for a natural deodorant with no bad stuff in it and I already used some products with CBD, so I decided to try this deodorant. I loved how great it worked at keeping me dry and not smelling from BO. It wasn't until after I was using for a few weeks that I realized that CBD is actually a natural antibacterial, which helps you from smelling when you sweat! Will definitely buy again!
Veronica
Worth the money.
It’s a little pricey compared to other cheap deodorants. I think the benefits of CBD are completely worth the price.
Tegan
Works great.
I’ve been using the CBD roll on deodorant for a couple weeks now and I see a big difference than my old Dove deodorant. I love the smell of the lavender and I love that it’s clear, so there are no white marks on my shirts. It’s easy to put on too.
Jen
Shocking!
I had no idea how great CBD was until I did my research. I really love this deodorant.
Auburn
Amazing!
Love this deodorant! The natural mint scent is fresh and keeps me feeling clean all day. It goes on clear and wet, but dries fast. Highly recommend!
Vickie
Love Lafe’s!
Best deodorant ever! I put it on in morning and it lasts all day long!
Nancy
Effective for eczema.
Prompt orders, good packaging. The only deodorant I can use, I have eczema. It is effective.
Bebe
It works!
I am so happy with this deodorant. I have been searching for years, for a natural deodorant that smells good and really works to neutralize odor. I've been using this for almost a year, and I hope they never discontinue it.
Dale
Lives up to it’s claim!
I love everything about this deodorant! The scent, the long-lasting effect, the all-natural ingredients...EVERYTHING! Thank you for making a product that lives up to its claim!
Vicki
Awesome protection.
The best deodorant out there! So impressed with the round the clock protection! Love the "Fresh" scent.
Mary
Extremely effective.
I've been using this product for years. It's extremely effective.
Michele
Amazing natural deodorant!
I have been a long time user of KMF brand lavender roll-on. Due to not being able to find it anymore, I picked up Lafe's Soothe roll-on, on a whim. My expectations were quite low, to be honest. I have tried pretty much every natural deodorant out there and always either began to smell shortly after applying or I get a rash. Well, let me say, I am now a new life-time customer of Lafe's! This roll on first of all dries super-fast compared to others, about 3 minutes. My underarms are dry AND Smooth, too! Secondly, this deodorant keeps me ridiculously dry. Sometimes, I can't even believe it and I find myself touching my underarms to verify my notion. I can honestly say...this deodorant keeps me smelling fresh for over 24 hours. I am pretty active and am used to having to reapply at least once more per day with my other brand, but this one really works. I had recently been very ill (flu season!) and I wasn't able to wash myself for almost 2 days. And during those days, I was sweating like crazy..well, this deodorant kept my underarms smelling amazing through that ordeal. So.... Basically, I LOVE this deodorant. LAFE'S... PLEASE please PLEASE DON'T ever change this formula or discontinue it!
McCala C.
Better than clinical strength!
First, I’m not a very sweaty person (unless I’m at the gym), so if you’re a sweaty beast I can’t speak to how well this will work for you. I used regular strength antiperspirant/deodorants until I got pregnant and had to step it up to the clinical strength (damn hormones). It just got worse after the baby and I was using the clinical strength twice a day and was still stinky. My sister recommended this and I thought there was no way it would help. For me, this stuff is AMAZING! I roll it on after a shower (so sometimes not even daily) hold my arms up for about 30 seconds to let it dry and I am pit stink free :)
Brownie*bites
It works!
I am so happy with this deodorant. I have been searching for years (literally, years) for a natural deodorant that smells decent and really works to curb odor. I've been using this for almost a year, and I hope they never discontinue it. The price can't be beat. I can't recommend this product highly enough.
Catherine D.
Brilliant.
I have tried natural deodorants before and not found them very effective. I can perspire when the weather is hot and get quite anxious about smelling fresh! So I went back to big name chemical brands. Following a breast cancer scare I found this deodorant and it is brilliant. No smelling or excess perspiration. My 10-year-old son also uses it due to hormone related BO and it works brilliantly for him too. I can't recommend enough.
Willow
All natural, all day!!
I love Lafe’s! I did a lot of research of the horrible dangerous chemicals that are put into our bodies without us knowing. Lafe’s actually takes away that worry for me, it’s better for me in the long run.
Alice
I love it!
I won't use anything else--its mostly organic and it works even in the summer and I work in a factory with no air conditioning. There are no stains and it may be wet, but it dries really fast.
Maedell
No body odor, even in the hottest, most humid days.
I have used the Lafe's deodorant spray before and have been very pleased. No body order what so ever, even in the hottest, most humid days here in South Texas & it’s all certified organic, which is a very big plus. I decided to get the sample pack & lip balm. I will probably give my daughter one for her to try, she has not been happy with what she is using & haven't found one she likes. I've got a feeling this will be her new deodorant from now own. Shipping was very fast. Overall very satisfied. Thank you for offering a certified organic deodorant & lip balm.
GypsyJoujougurl
Best natural deodorant on the market.
My favorite natural deodorant! I’ve tried so many others, but this one actually WORKS! I like to put some lemongrass essential oil in it and shake it up. The lemongrass acts as an analgesic, antidepressant, antimicrobial, antipyretic, antiseptic, astringent, bactericidal, carminative, deodorant, fungicidal, insecticidal, nervine and sedative for the senses, so that adds to its therapeutic quality. This product alone works great too. You stay dry and it combats the bacteria that causes body odor. LOVE THIS STUFF!!
Truth Seeker
I love the way it smells and feels!
I love this deodorant spray! I am too sensitive to the salt stone that you have to wet and rub in your armpit, but this deodorant spray has aloe, which is great for sensitive skin. I don't want to use harsh chemicals or aluminum in regular deodorant, so this has been a great alternative for me. This is the only spray I found with aloe and lavender. I love that it's all natural and I love the way it smells! It is not an antiperspirant, just a deodorant. I highly recommend this deodorant spray to everyone.
Humma
Amazing deodorant.
I was skeptical at first, but it’s a great deodorant. I bought it as a safe option for breastfeeding, because deodorant chemicals effect milk, and it is amazing. I’ve been using this for 4 years now and I have not even thought about any other product or even cared to replace it, even after breastfeeding. It really works.
Rebecca Anne Haha
This is the one.
I've tried them all, and this is my favorite natural, anti-stink product. Easy to apply, no damp pits later in the day, no weird smells, and it worked. I do roll on some perfume over it. I bought a second bottle, which I seriously don't think has happened before. Previously-meh user of: Pit Paste, homemade deodorant of several recipes, Tom's, some weird crystal, Jasons, and others.
Marla Evans
Best all natural deodorant I’ve found to date.
For an all-natural liquid spray deodorant, it’s definitively my favorite. I’ve tried numerous other natural styles. Lafe’s is my go to.
Jennifer H.
My favorite deodorant.
This is the only natural deodorant that I have found that actually works and doesn’t leave greasy stains, like all the ones made with coconut oil. It’s inexpensive too!
Zach T.
The deodorant to rule them all.
I am a sweaty person, which can lead to stinky results. I have tried every brand and this one is THE ONE. It is not an antiperspirant, but it is a bulletproof deodorant. The bottles are very large and last a while.
Joll
First time trying crystal mineral deodorant.
This is my first time trying any type of crystal rock deodorant. I can’t believe how much I love it! I’m not a fan of how you have to wet it first, but it dries fast and I don’t sweat or stink!!! It’s amazing!!
Richard
Using for many years!
Been using a deodorant stone for 30 years. Love it!
Steph
Love it, would repurchase & recommend.
I have had a great experience with this deodorant. I have been using it daily for about 5 months now. I had been trying out a few different ones throughout the past year in an effort to replace many of my products with more natural versions and while many products have been easy to switch out, I have had some bad experiences with deodorants. I felt that many did not do a great job of masking odor (some just flat out made me smell BAD- I won't list which ones because I know that also depends on each individual person's body chemistry and how they react to the formula, but it was definitely discouraging), and another issue I ran into was that it seemed that I needed to reapply very often. This is the first deodorant that has worked perfectly for me. I apply it once in the morning and that is all I need for the entire day. I have not noticed any smell and it doesn't leave a mark on my clothes which is a big plus. I had been getting dry patches of skin on my underarms and since using this deodorant they have disappeared. Another (weird) plus is that there is no build up so when you shave your razor doesn't get any deodorant gunk in it. I will absolutely purchase this product again (though it seems like it will be a while before I run out), and I would absolutely recommend to a friend.
Angel Dawn Loupe
Good stuff.
I highly recommend these kind of deodorants. They are safer and work well. I’ve been using this kind for about five years now. Interestingly, I don’t sweat that much, and I used to sweat heaps when I wore antiperspirant. It was almost like my body was trying to compensate for the fact that I was trying to keep it from doing what it was made to do. Now, I never worry about odor and I never have any embarrassing sweat or sweat stains at all. I highly recommend this product.
Karen A. Alvarez
Fantastic!
I love this deodorant. I cannot believe it works as well as it does! I was quite skeptical at first! I will never use another deodorant again.
Linda C.
Great product.
After getting used to applying the water with this deodorant, I've found that if I roll it under each arm at least 100 times, I have not had any problems and it would prevent odor for 2 days. If I only rolled it under each arm a few times, then it would not hold me even 24 hours. So it makes a difference how you apply it. Otherwise, I love the product and the fact that it helps health wise not to block my pores.
NS
Definitely happy with this product.
It feels very smooth when applied after wet and doesn't have that cold feeling a lot of other deodorants I have used do (this is just my opinion; some people might enjoy that feeling). It has not always completely removed the smell (occasionally there is a little, only noticeable if you actually smell the inside of your top), but I found that if I use a wet wipe under the arms before applying the deodorant, the effect lasts all day. I love the size and it has worked well for me, would definitely recommend.
DW
A remarkable product.
This is a great deodorant and works better than any traditional deodorant I have ever used. It has no scent, but easily lasts for 24 hours. I will definitely be getting it again.
Yesi Avila
The best!!!!!
All you do is you wet it and rub it all under your arm pits and it keeps you from smelling like BO and it really works! I have tried Tom’s and other natural deodorants and they don’t work, but this thing is magical. The last one I had lasted a year and was much smaller, the only reason I bought another one is because I dropped it and it cracked. It will also lighten your arm pits and keep your clothes from getting stained. Best invention ever!!!! I bought one for everyone I know.
Hesso
Works much better than chemical antiperspirants or deodorants.
I had one of these natural crystal stones that I used for a while, but fell out of favor for some reason. I found I sitting in the back of the medicine cabinet and thought I'd give it a try once more. Glad I did. The crystal doesn't work like antiperspirant, but rather, the minerals kill the bacteria that in turn, creates the underarm stench. Nor do they merely mask the bacteria smell with scents (like chemical deodorants do). You do have to rub these on in a bigger swath than other things like antiperspirants (meaning you go a little way outside just the arm pit itself. But the stone lasts around 6-8 months and when you rub the area sufficiently, they work pretty darn good.
FL Mom
Works in Florida!
We live in Florida and after a good rain the mosquitoes were heavy in the garage. My son (2yrs) was out "helping" his dad and I saw the cloud around his legs. I grabbed the Lafe's and sprayed all around him and the mosquitoes found food elsewhere (my husband). This stuff does work! But it needs to be reapplied every hour or two. I wouldn't spray it around his face because I'm paranoid, but it worked anyway. It does have an odor (not obnoxious), but it could be strong to someone who is sensitive to smells. I use this stuff on my entire family now and will be ordering more!
Katie R.
Gentle, safe, and effective.
This seems to work well. It smells nice and lemony and there are no chemicals, so it didn't bother my babies super sensitive skin. My husband and I even used it because it was all we had while out on a walk. It's not as strong as DEET of course, so you have to use a lot of it if it's super buggy, but it's much safer for a baby. I'll buy it again.
Camille
Effective, low-scent.
I'm quite happy with the performance. I grabbed it after having mosquitos land on myself and my daughter and they disappear without returning after application. I'm pretty sensitive to scents, and this one is light. I also love that it's organic--what more could I ask for? I am running low, so about to reorder.
Debra Delgado
Works so well! This has been a lifesaver for us with our baby!!!
This stuff is really the best. I was skeptical honestly when I first ordered this since my 1 yr old constantly gets bit up in our backyard no matter what we do. (We live in Florida). He regularly would have these big red bumps and welts all over his legs and arms. but he loves being outside in our backyard so it was a big problem for us. I did not want to use chemicals on his skin and most of what I found on the market has chemicals in it. So I thought I'd give this a try - excellent!!! HE HAS NOT HAD ONE SINGLE RED MARK OR BITE SINCE I STARTED PUTTING THIS ON HIM! And it doesn't smell like toxic chemicals, the smell is mild and that of the oils used in the product. I am a huge fan and believer and I'm so happy we found this, especially since it's organic and non-toxic so I can put it on him with peace of mind. Thank you to the company for making this awesome product!
Alexys Donathan
Works great for my one year old and four year old.
I used this product on both my one-year-old and my 4-year-old and it works great! There isn't a nasty smell or sticky after feeling. It's a small bottle, but with it a little spray can be rubbed around and go far. I'm very pleased with this item and I definitely recommend this.
Katie R.
Gentle, safe, and effective.
This seems to work well. It smells nice and lemony and there are no chemicals, so it didn't bother my babies super sensitive skin. My husband and I even used it because it was all we had while out on a walk. It's not as strong as DEET of course, so you have to use a lot of it if it's super buggy, but it's much safer for a baby. I'll buy it again.
Trish1
Smells good and works.
I have purchased lots of organic baby safe insect repellents. Some of them have smelled so bad that I had to throw them away after one use. Other have smelled fine, but didn't seem to work. Lafe's has a pleasant scent and actually does work at repelling mosquitos. Don't get me wrong, I do feel like the super strong chemically bug sprays work best, BUT I prefer to use this skin/baby friendly repellent and just reapply more frequently.
Chelsea
No more bugs! Yay!
Finally, a bug spray that actually works! I wanted to find something natural for my 4-year-old who isn’t a huge fan of bugs, or bug bites naturally. I tried another brand, but it didn’t even come close to working like this. I spray him for head to toe and he doesn’t have a single bite after being outside for hours.
Angela
My favorite bug spray!
I am so glad that I tried this after reading others reviews. I feel like this is safe for my toddlers. It smells good and is not greasy. It sprays on nicely. I use it on my oldest girl every day almost as the bugs love to bite her! It works very well. The only time she has been bit while wearing it, was when I didn't spray her feet in her sandals and a bug got her on her foot. I use it on myself also. Highly recommend.
Skytaye
Works great!
The product is very effective at keeping a variety of bugs away from my toddler son, whom bugs love to bite. Since I've been using this, I've noticed a significant decrease in the amount of bug bites he receives from his outdoor adventures. The ingredients are safe and organic so I feel very comfortable spraying this on him without worrying about him getting poisoned. I'll definitely keep using this.
Scott
Lasts Forever & Smells Amazing! (Handcrafted Bar Soap)
What a great bar soap! It lasts forever and smells great too. I have switched from my big brand bar soap...what a difference.
Michele
Wow! (Handcrafted Bar Soap)
I got this in the lady’s variety set and am currently in LOVE. It lathers up so creamy and rich. And I could even use it on my sensitive facial skin. As well as every other sensitive area. It left a very very faint scent on my skin. Very clean lavender scent , which faded over the next hour or so after bathing. It also left my skin feeling super soft (I have hard water so this is a real treat).
Patricia E. Spivey
Five stars. (Organic Foot Spray)
My daughter loves it and uses it every day.
Kdwriter
Great product! (Organic Foot Spray)
This is the best foot spray ever. It is refreshing and soothing. It keeps feet dry and odor free without using harmful chemicals. Love it!
Robbi
Great stuff! (Organic Foot Spray)
I love it! Just used it, as a matter of fact!
Jill A. Snipes
Five stars. (Organic Foot Spray)
Very refreshing!
Mary
Always have it in my bathroom. (Organic Foot Spray)
Have used this spray on my feet after my daily shower since this past summer. Now I always have it in my bathroom.
Megan
No citronella. (Organic Insect Repellent)
So happy to have found a bug repellent without citronella. This has a light pleasant smell that I find very refreshing.Great ingredients and price!
Denise
This one is the best. (Organic Insect Repellent)
Keeps insects away and is not so strong it keeps people away. I've tried four other brands -- this is one of the best.
Hallie
Top-Notch! (Earthly Delight Shampoo and Pomade)
Lafe's Earthly Delight Shampoo & Pomade are totally top-notch! (I wish I weren't allergic to the conditioner. The ingredient list looks totally awesome for normal people.
Jessi
It smells great! (Earthly Delight Shampoo)
This is by far the most eco and body friendly shampoo I have been able to find. You can practically eat it. It smells great, has some groovy multi-racial chicks sporting luscious hair on the packaging, and really does a great job on my hair - and I have a lot of it. I have been using this shampoo for over 2 years now and definitely won't go back to buying any other product whose ingredients list I cannot pronounce or recognize. VOTE with your dollar and get this product! You won't regret it!
M’ette
A PERFECT shampoo with gentle, natural ingredients and a clean scent. (Earthly Delight Shampoo)
I have fine, curly hair. Most shampoos either strip it or leave it oily. This is just right. I do not even need conditioner with it.
Shahin
Would you rather use shampoo which could harm your body????? (Earthly Delight Shampoo)
I found this shampoo among all the shampoos in the natural store. After checking every single shampoo I realized this is the only shampoo that doesn't use any chemical and has the least number of ingredients on the back of the bottle. I have been using this shampoo over 5 years. The smell comes from natural ingredients, not some chemically manufactured scent added to the bottle.
Karen K.
My family’s go to shampoo. (Earthly Delight Shampoo)
This has been our family's regular shampoo for three years or more. It's great for every hair type. It's completely natural, no harmful or suspicious ingredients. It smells awesome. I tried making my own shampoo and there's really no comparison. This was easier. Good to know I don't have carcinogens rubbed into my hair or rinsing down my back. I am really conscious about this stuff and I highly recommend this shampoo.
Hank and Mabel
Best kept beauty secret. (Dry Shampoo)
This is better than any hair product I have used. It is even better than hair spray for hold. It gives your hair body in seconds. I have fine hair, but a lot of it. I also use it on my 11-year-old son’s hair. He has thick hair and it gets greasy from sweat fast. He goes from greasy to clean cut in seconds. It seems to only rinse out with shampoo and not when it gets wet. I have not done a total scientific study, but I have gone in the rain wondering if I would have brown running down my face and neck and so far that has never happened. I do take the lid off to get more in my hands to apply easier. When I go to wash my hands it only seems to wash out with soap and not just water alone. I will never go back to regular white spray dry shampoo.
C-Wess
Try a powder brush! (Dry Shampoo)
This stuff is amazing! My hair starts looking greasy pretty fast, especially when my mousey brown roots start to show, so I was in search of something to use in between hair wash days. The first time I tried it, I was a little perplexed as to how to disperse it evenly. After a few times of trying (and failing) to get it to come out of the teeny tiny hole consistently, I decided to try a large powder brush. And that worked beautifully! Now I keep the powder in a container and load up the brush to apply. Be sure you don't load it up too much, or it will be hard to evenly distribute. This stuff works really well and takes almost no time. I highly recommend this dry shampoo!
Happyness
Love it. Best dry shampoo I’ve used. (Dry Shampoo)
Love it. The smell dissipates quickly, it's easy to blend. I have dark blonde hair and got the blond. My hair feels clean and not coated or thick. Those dry shampoos that add texture and thickness gross me out and give me a headache. I want my hair to feel clean, not thick and gross. I did blow dry my roots after massaging in, but I always do that because I have to smooth out my kinky second day hair anyway.
ValeriePost
First time using a dry shampoo. (Dry Shampoo)
Wow, just used this for the first time this morning. I love it so far! It got rid of my oily hair at the hairline and actually added volume at the roots. The brown works great with my dark brown hair. I applied it directly from the bottle to the hairline while my hair was in a ponytail and then spot treated area around my part. I blended it with a make-up brush and later light brushed through it. It was not messy and I think this bottle will last me a while. I was pleasantly surprised to learn it was made in Austin, TX and made from non-GMO cornstarch. This is my first experience with a dry shampoo. I usually have to wash my hair daily, so I think this is a total game changer for me!
Lisa ZZ
Love this product.(Dry Shampoo)
I love this sprinkle on dry shampoo. It helps hide greys along with keeping your hair fresh. I like to put it on about 5-10 mins then brush and style. The bottle lasts much longer than an aerosol.
Catherine
Moisturizing without the junk. (Organic Lip Balm)
Love all of Lafe's lip balms. They are very moisturizing without any "junk" in them. My favorite is the Tangerine, but also love the Winter Mint.
Maydson
Doesn’t dry my lips and no chemicals. (Organic Lip Balm)
I received a care package with Lafe’s lip balm and then I actually found the company and saw they have deodorants and lotions too. The lip balm is my favorite because doesn’t dry out my lips and there are no chemicals that cause my lips to get addicted to always have to re-apply so they aren’t dry. Definitely get the lip balms!
Chris B.
Excellent for sensitive lips. (Organic Lip Balm)
It has a very slight scent, but excellent for sensitive lips. I get chapped lips from every other lip balm I've tried.
Jimmy Zee
I love it. (Organic Lip Balm)
I was looking for something without parabens and gluten free. It works great and feels light on your lips with a lemony smell.
A Customer
I love this lip balm! (Organic Lip Balm)
I postponed leaving a review until I had used it for an extended period of time. I typically don't like scented lip balms. However, this scent I do like. It's a really great lip balm. It applies softly and smoothly, and moisturizes well without stickiness or greasiness. It isn't 'dry' or hard like, Chapstick. It has a pleasant minty scent and very light minty, unsweetened taste which, when applied, SLIGHTLY tingles. It's fairly long lasting only needing to reapply after eating and/or drinking. It is not even close to being or feeling like Vick's Vapo or Mentholated (those both leave a stinging/burning sensation). Most importantly, it's Certified ORGANIC with CLEAN INGREDIENTS (they use sunflower oil NOT safflower oil)!