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We’re excited to announce that we’ve finally done it! Our long-anticipated line of baby products is on its way to stores. The line includes baby shampoo and bodywash, massage oil, baby lotion, bug spray and mother-to-be deodorant — all at least 95 certified organic (thus earning the USDA’s prestigious green seal) and all contained in plastics free of estrogenic activity chemicals. This combination of organic purity and baby-safe plastic makes this a truly worry-free choice for parents who are concerned about Bisphenol A, phthalates, and a number of other lesser-known endocrine disruptors.

Here’s a look at the official press release we sent to newsrooms across North America.